Project Managers must give own recommendation regarding marketing of any unique project. So what are the unique and new trends in marketing? For example you create a project management software, so how to grab new audience towards it? Either you are go with online marketing or offline marketing.
Innovators are always implementing different kind of business developing strategies for market their product successfully. Although it’s a marketing manager duty to market any particular project according to its nature and category. Some companies are adding extra responsibility for project managers to deal in that phase also and give feedback according to own experience.
It’s all about your new business developing ideas, many companies hire especially fresh peoples for initiate any different ideas.
Project Management Software (online- Offline Market)
First I would like to discuss Offline marketing perspective for this product. You organize city-based seminars or workshops and invite all IT, HRM, finance managers and other companies board of directors through giving personnel letter or media and outdoor advertising. In this seminar you present this software and describe its plus features.
For example you market SAP-Based product so you must aware of its local market. Which companies already used this system? How to tackle these audience regarding price and features?
Online Marketing Perspective
First you must create an online Web-site for authority ownership of this product. Designing is the most important step regarding creating a particular product-based web-site.
Now after completion of designing you analysis project management software competitive analysis and list down competitors new strategies for new sites and older one.
For example PPC camping is the best way to market new product online, actually first you make brand reputation in worldwide so you play the game accordingly. Social media interaction, communicating with project manager’s community through LinkedIn or Google plus and other tool can create powerful brand reputation of your product.